Keywords are the lifeblood of your business. They drive traffic through your site, which then generates income, either through advertising or affiliate marketing. If you ever tried to rank in any SERP, you know the importance of keywords.
But you can’t just stuff keywords into your article. You need to optimize it for search engines. And for that, you need to do SEO analysis and implement what you learned.
Analysis in SEO
SEO analysis is a contrivance to get to know how to boost up the ranking of the website at popular search engines. While using SEO analysis, you also might know which SEO strategies are working and what hurdles are you facing that is preventing you from boosting up your website ranking.
SEO stands for Search Engine optimization. Its primary focus is on judging plagiarism, links to the website, and uniform resource structure (URL) anatomy. Most of the time, the report is formed by the website.
And one advantage we get from it is that there is no need to download any software program, it is basically a free Google tool that even some of the SEO analysis narrates about the problems how to fix hurdles. It includes on-page SEO optimization.
Its main focus is on achieving higher results than the competitors on the search engine so that the users might access it more than other websites, focusing on its weakness and strength. Without an in-depth SEO analysis of the website, it’s rather impossible to boost up its ranking.
In-depth SEO analysis will aid you in loading your webpage faster than others, which will add to good user experience and provide a satisfied reader who will, most likely, return again.
Implementation of SEO analysis
So you should definitely use SEO analysis if you need an in-depth study of the website. Knowing about its strengths and weaknesses is crucial to growing your business.
You can do this by using various tools of SEO that aid in-depth judgment. First, what you need to do is develop a strategy that will then assist you in investigating different aspects. Most often, you want to know as much as possible about your keywords and traffic.
And this can be done in many different ways, especially if you are hosting your website in WordPress. There are a lot of various plugins that can track UX for your site.
A popular one is StatCounter. With it, you can get to know how many people are visiting your site and how frequently are they visiting. SEO analysis dives deep into metrics and primarily focus backlinks portfolio and aids in determining which aspects of strategy you have stable and which aspects require more attention from you.
Salient features of SEO Analysis
After developing a desired SEO strategy, your main focus is on how it helps you in diverse aspects.
For instance, if you have uploaded certain content on your website, you may have concerns about how many people reach it, i.e. traffic keywords ranking. If you have SEO analysis, then no need to worry because it will create and cover all aspects.
And most importantly, if you want to analyze the technical SEO work, no need for the website developer for it. SEO StatCounter will aid in covering all these aspects that include page loading speed, conversion rate optimization, and coding work.
The protocol of SEO analysis
So once you decided which technique or tool to use, you want to get the best out of it. All of them have some kind of tutorial that will help you in making the most out of them.
And for you to know how and what you should be looking at, here are some guidelines to take the lead you on your path.
Evaluating high-tech SEO
How can I upgrade my technical SEO?
Observe and sort out problems that are under the carpet. These problems are a barrier to your website in order to achieve an adequate number of people reaching the site i.e. traffic and also making the highest ranking. Check your site technical SEO health with SEO inspection been an independent body.
What are the best keywords that I can use?
It assists in choosing Keywords which are best in ranking the website high. Alex’s Keyword research tool aids in choosing keywords so that you feel confident in using them in your content. It enhances your competition power to reach keyword criteria.
Best keywords are those that target your audience, the ones who solve the readers/customers problem. You can find them by doing a bit of manual research of your keyword, or you can use a powerful tool like Jaaxy (which comes for free with the offer from Wealthy Affiliate).
Discover challenging keywords
Which keywords am I skipping?
Upgrade your organic search by finding out deficiencies that you lack in keyword techniques. To fill the void, check your SEO keywords and compare them to the competitor’s term in order to boost up people’s reach on the website.
You should always look for long-tail keywords, specific ones that target your audience the best. Broad keywords usually will not convert as good as those that focus particular subject to the point.
Discover high rated buyers keywords
Which keywords are used by some people?
As you know that in order to achieve a high ranking, you must have a solid grip on keywords. So, in order to increase the number of people reaching your website, you should choose keywords which are selling like hotcakes.
When you come to know about them, obviously, your next step will be using them in your content. And when you use them in your content, whenever people search those words, your content will appear on the front forum.
This will enhance your website traffic, and you will target a broader audience, hence increasing your branding on the scene.
Maintain On-page SEO
How to improve the content?
In order to increase the number of people reaching the website, you must adhere to on-page SEO. This can be done by conducting an on-page SEO analysis. Make sure your content follows SEO best practices by using keywords in trend; in this way, they can be used by search engines.
When you want to improve your SEO, you MUST NEVER fall in temptation to shady or forbidden techniques, so-called Black Hat SEO. Even if they can bring some results early, in the long run, it can get your website to suffer severe penalty damage from Google, or even be completely deleted.
Evaluation of backlinks
How can I build-up a dominating relationship with backlinks?
Authoritative backlinks aids in constructing the site’s authority and boost up site ranking. Go through the evaluation of backlink in order to see which sites have your link, and where you have to put it, so they can easily access your content.
By checking backlinks, your competing power will enhance, which will boost up your website ranking. This, however, doesn’t mean you should just randomly stuff backlinks on your website. All of them need to be places correspondingly and with purpose and meaning.
Discover SEO competitors
Which sites refer to the content I care about?
Firstly discover competitors in order to enhance the traffic of your site and evaluate their strategies which they use in order to become a competitor. To find new opportunities discover your SEO rival keywords and backlinks.
This may sound hard or to someone even unethical. But truth to be told, this is completely allowed and also encouraged to do. The Internet is a space where people compete for the audience. If you don’t use the tools you have at your disposal, you will fall behind, and your website, no matter how great it was, will not be seen.
In a nutshell, by using keyword SEO analysis, you can boost up website ranking, know about traffic, weakness which you use to fill the void created by them and strength, which you used to upgrade ranking and keywords evaluation.
It aids in comparing your content strategies, keywords, and health with competitor’s strategies, i.e. drilling in other’s strategies in order to increase the rank of the site and increase the number of people reaching the website, i.e. traffic.
Optimize your traffic, increase your ranks, and it is the best free tool for analysis.
If you want to get more in-depth knowledge about keyword analysis and how to get better in SEO, I would suggest taking a look at the platform I am using and which I learned everything I know from.
It is called Wealthy Affiliate, and you can read my in-depth review about it here. I know it will help you as it helped me.